If you own a web property (like a popular website, a dedicated online community
or a niche blog) that you have carefully nurtured into the asset it is today, you
have to make sure that you get your revenue strategy right too. There have been
many instances where promising online entities have either failed or ceased to maintain
a healthy growth rate because they couldn’t get their revenue strategy right, don’t
let the same happen with you. When you start promoting the products and services
of an advertiser in exchange for a commission on leads on sales, you make the jump
from being a publisher to an affiliate (also known as a reseller). Typically, an
affiliate displays an advertiser’s ads, product links or text links on their Web
Site, e-mail campaigns or search listings. The publisher is paid a commission when
an action task is performed by the visitor like filing out a form, signing up for
a subscription or buying a product. As it is evident, it’s a win-win situation for
both the advertiser and the affiliate. The former gains by the sales of products
or by gaining information about their target customers, and the latter has more
money at their disposal to fuel their growth.
Now, you have publishers ready to become affiliates by using their web property
as an advertising medium and you have the advertisers who are willing to pay for
the services rendered by an affiliate. But how do you connect the dots? It can be
a tiresome activity for an affiliate to hunt and track advertisers and manage each
campaign and account individually. That’s where an affiliate network like ours comes
in. You can pick the ads you want to carry on your web property from a list of inventory
maintained by us differentiated by advertiser name, the type of ad and the amount
of commission offered. We ensure that our interactive marketing solutions are result
oriented, performance driven and customized to suit the needs of each individual
publisher. But most of all, our primary responsibility is to help you achieve the
optimum usage of your advertising space with a focus not only on maximizing revenue
but also making sure that your site visitor has a seamless experience, making him
come back to you again, and again.