With the advent of smarter analytical tools, it is now possible to target your inventory to the right audience, at the right moment with the right offer.
Visitors on your website can be targeted in real-time with offers relevant to their gender, age, ZIP and many other parameters.
Yes, it is possible, we have been doing it for many publishers for years now. As soon as your visitors start interacting with your website, they provide you with information about their demography, geography and behavior.
You can now target offers that make sense to your visitors, thereby increasing your CTRs and as a consequence, eCPMs. Are you using data points to present relevant offers to your visitors?
Our platform uses some cool technical innovations to target offers in real-time.
Assume that a page in your website is being viewed by two different visitors, one located in Orange County LA, while the other one is located in Edison NJ. If it is raining in LA, while sunny in Edison, you can display an ad for buying an umbrella in LA and a sun-shade in NJ with a single line of code.
We use light-size code (many times single-line scripts) to identify the user behavior without compromising privacy or storing any identifiable information about the user. This data is then used to generate a set of offers that the user is most likely to participate in.
What's more, we have frequency capping which enables you to rotate offers and not return the same banner/creative to the same user over and over again if they have chosen not to opt-in.
All of this, done in real time, with no intrusive advertising. So much so that the offers become a part of your content, thereby allowing the visitors an opportunity to opt-in as part of their standard interaction with your website.
We know this sounds heady, but why not take a look at some examples below to look at this technology in action?