The campaign management for us doesnot stop at designing landing pages and managing
and tracking campaigns on a PPC basis but we also pay equal amount of attention
to the most important aspect of designing a landing page which is focusing on optimizing
what happens when visitors reaches a particular Web page. This is one aspect of
the campaign which if is not taken care of can result in rising bounce rates and
falling conversion rates. Our PPC experts who truly understand post-click optimization
play a critical role in managing post click optimization which actually decides
the conversion rate.
Our SEM Team works closely with PPC account managers, our web analytics department
and your marketing team to develop effective program through A/B Testing, Traffic
analysis etc and manage post click optimization accordingly. We also help deliver
leads on a real time basis via multiple methods including:
- 1. Real Time Post or FTP
- 2. Batch file - .xls, .csv, .txt
- 3. XML